I make businesses easier to buy from and easier to run.
I’m John Tantoco, a business systems specialist. I find where you’re losing customers and time, and fix it using design thinking and solutions.15+ years in product design for banking, telco, transport, property, retail and government.
You’re not short of effort. You’re losing customers and time in the gaps.
The website says one thing. Sales says another. The campaign sends people to a page that can’t convert them. Inside the business, work stalls between handoffs, and only one person knows how to finish it.You can spend more on ads, or you can fix the system the ads land in. I work on both sides: what your customers see, and how the work actually gets done.
How I work with you
1. Easier to buy from you
Positioning, messaging, and website and product UX that say what you do in plain language and give people a reason to act.
Good for: a brand that isn’t landing, campaigns that don’t convert, a launch coming up.
2. Easier to run.
I map how your business actually runs, then fix it: handoffs, tools and customer journeys. Less rework, fewer dropped balls, and a business that doesn’t depend on you.
Good for: growth that’s straining the team, tools that don’t talk to each other, work only one person knows how to do.
Perform and achieve outcomes
How I work1. Conversation Free, 30 minutes. You tell me what isn’t working. I tell you whether I can help.
2. Scope. A written quote within 48 hours. Fixed scope, fixed fee.
3. Fix. I fix it using the tools you already have. You see progress as it happens, not a big reveal at the end.
4. Hand over. Everything is documented so your team can run it without me.
faq
Where am I losing customers or time?
Customers don’t get what you do: it’s the messaging.
They get it but don’t enquire or stay: it’s the experience.
You win work but struggle to deliver it: it’s the system.
Who do you work with?
Founder-led, growth-stage, mid-size businesses and large companies
What happens if we need more later?
Then we scope it. No retainers you don't need, no lock-in.
Do you work outside Sydney?
Yes. I work remotely, so location isn’t a barrier.
Why a designer for business systems?
Design is finding where people get stuck and removing it. A business has the same problem, for customers and for staff.